PureGym wanted to raise awareness and create a greater understanding of the female menstrual cycle and its impact on everyday life.

In collaboration with Ayoe West, we produced Understanding Your Cycle, a seven-part educational video series designed to make complex topics around women's health and hormonal changes more accessible and engaging.

Each episode was adapted into multiple formats, from long-form YouTube videos to shorter social media content and paid campaign assets, alongside still photography.

The result is a versatile content series designed to educate, challenge misconceptions, and encourage more open conversations about women's health.